A branding expert, he deployed the “I’m lovin’ it” campaign globally in 2003 to bring customers and sales back to the fast-food giant when it was in a slump.
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Assessing J.D. Vance’s Business Agenda
15:21, July 16, 2024
Andrew Ross Sorkin, Ravi Mattu, Bernhard Warner, Sarah Kessler, Michael J. de la Merced, Lauren Hirsch and Ephrat Livni